Dummy Book Lensa Kita

Text Box:

INTRODUCTION

This book is a collection of student work because of classroom action research (PTK) activities. In the research, the researcher acted as a lecturer in English courses while the students acted as learning partners as well as being objects of observation of learning achievements.

The researcher used a cooperative learning strategy through the Publishing Entrepreneurial Approach Language Learning (Publipreneur-Based Language Learning PBLL) as an elaboration result of development research output at Polimedia with the title "Competency-Based English Language Teaching Materials for the Specific Purpose of Publishing Entrepreneurial Education", Dissertation at State University Jakarta, 2016. The competency emphasis in this learning outcome is on reading and writing competency with reference to discussion of Test of English as a Foreign Language (TOEFL) questions with discussion subjects in the field of publishing.

This teaching material is used as a test object with the hope that input will be obtained to improve the model of teaching materials created because of research. Apart from that, this model trial was also carried out as an enrichment to see whether the PBLL model was effective for aviation vocational education purposes.

The assumption is that students' English language skills will improve by carrying out a steady and simultaneous guided learning process in the form of optimizing the use of basic language skills (reading, writing, listening, speaking) with the support of applied technical skills in the production competency-based learning process cycle "prewriting, drafting, revising, editing, publishing” and entrepreneurial competency “marketing, delivering”.

To provide evidence of learning outcomes, a data analysis process is then carried out as part of the classroom action research report.

Researcher/Lecturer

Dr. Zalzulifa, M.Pd

Introduction

The study of Designing English Materials for Photography Students is approached to the pragmatic experiential learning the researcher face in daily routine activities at PoliMedia. The teaching experience from first to fourth semester has accumulated into the researcher’s pragmatic findings that teaching English for Photography students should have a different treatment than teaching English for others. Teaching English for the Photography students should refer to the basic competencies of English language assessment in the activities of pre-writing, drafting, revising, editing, and publishing. Here are several tips to the challenge of finding ways to increase learning and ensure comparable standards amongst groups without putting impossible burdens on themselves.

The Lecturer’s Role in this Course.

The chief role of anyone teaching English for the Photography Business Purposes is to facilitate the development of each student’s independent learning skills. This implies the creation environment in which students can acquire the motivation and confidence to direct their own educational growth with increasing success. Hence, the qualities which participants and observers have associated with effective teaching of this course are the same as those reported in the general literature on good teaching, namely:

1) An infectious enthusiasm; a positive, open and caring attitude toward students.

2) An ability to provide appropriate amount of guidance, feedback and chance to use what has been taught.

3) A reputation for fairness.

Successful teaching of the course thus calls not only for thorough preparation, but also for flexibility, creativity, and a range of interpersonal skills. Students’ response is usually such as, however, that lecturers think their time and effort well-rewarded and many report an improvement in their own learning as well as teaching skills.

CONTENCT

Introduction

Part I BUSSINES COMPANY

Part II STORYLINE

Part III POWER POINT

Part IV MID TEST

PROPOSAL PHOTOGRAPHY BUSINESS PLAN

Lensa.Kita: Always Creative

Arranged by:

1. Ary Faza Muhammad (2391471009)

2. Thoriq Meiza Wijaya (2391471083)

3. Hidayatullah (2391471033)

TABLE OF CONTENTS

Cover………………………………………...……………………………………………………..i

Table Of Contents………………………..………………………………………………………..ii

Foreword……………………………..…………………………………………………………...iii

Background……………………..………………………………………………………………....1

Brand Overview……………..…………………………………………………………………….2

Logo Pyhlosopyh ………………………………………………………………………………….2

Background Brand …..……………………………………………………………………………3

Objective………….……………………………………………………………………………….3

Vision and Mission……….……………………………………………………………………….4

Swot Analysisi…………..………………………………………………………………………...4

Businisess Canvas…………………………………………………………………………………5

Personalia…………………………...……………………………………………………………..5

Product and Service…………………..……………………………………………………………5

Price List…………………………………………………………………………………………..6

Time Frame………………………………………………………………………………………..6

Foreward

As we delve deeper into the world of culinary aesthetics and visual storytelling, it is with great anticipation that we embark on a journey to explore the innovative world of food photography through the Creative Lens. In this paper, we investigate the convergence of technology, creativity and gastronomy, witnessing the emergence of specialized studios that promise to redefine standards of excellence in capturing the essence of photography. Through Lensa Kita, we invite you to discover the blend of passion, precision and innovation that is shaping the future of food photography, inspiring professionals and enthusiasts to push the boundaries of creativity and craftsmanship in this dynamic visual medium.

Background

The history of Kita Lenses began in 2005 in a small garage in the suburbs. The founder, Ary Faza Muhammad, is an autodidact photographer who dreams of bringing the beauty of the world through her camera lens. Ary believes that every moment has a unique beauty and wants to share that magic with the world. Ary started her business with an old camera and big dreams. With a little capital and strong determination, he began offering his services for shooting weddings, families and other events. Even though she initially only worked alone, Ary’s quality and sincerity in her work earned her a good reputation in the local community. Over time, Lensa Kita grew into a famous photography studio in the city. Ary recruited a talented team of photographers and creative staff to help meet the growing demand. They not only focus on traditional photography, but also explore new genres and techniques to present fresh and innovative works. In 2010, Lensa Kita launched a new studio equipped with the latest photography equipment and a modern editing room. This allows them to improve the quality of service and provide a better experience for their clients.With the development of digital technology, Lensa KIta has begun to expand its reach online. They opened an online platform to sell their photography works, as well as provide photography tutorials and tips to photography enthusiasts who want to learn more. Today, Kita Lenses is one of the country's leading photography studios. Their mission remains unchanged: to capture precious moments with genuine beauty, expand the boundaries of creativity in photography, and inspire people to see the world through a different lens.

A. Brand Overview

The Creative Lens Logo began with the vision of the company's founder, who had a deep love for the art of photography and a desire to convey creativity through images. At first, this logo was just an idea, but it has strong appeal as a representation of the company's mission and values.

Logo Philosophy

C. Background Brand

The logo consists of a camera lens formed from various colors which represent creativity and diversity in photography. Around the lens are abstract shapes that show the various subjects that can be captured through photography.

D. Objective

To make Zadazeng a standout brand in the photography product market, we've outlined a straightforward plan covering key areas:

● Quality Control:

We'll make sure every Zadazeng product meets high standards by focusing on rigorous quality checks from start to finish.

● Branding and Marketing:

We'll create clear and compelling messages about Zadazeng unique benefits, using targeted marketing campaigns and partnerships with influencers to reach more people and build brand loyalty.

● Customer Experience:

We'll prioritize customer satisfaction by offering excellent support, easy ordering, and hassle-free returns, aiming to exceed customer expectations at every step.

● Partnerships:

We'll collaborate with skincare, makeup, and perfume brands to expand our reach and create co-branded products and campaigns that appeal to a wider audience.

● Continuous Improvement:

We'll invest in research. And development to stay ahead of the competition, continually improving our products and photo quality based on customer feedback and technological advancements.

In summary, this plan outlines our approach to making LensLuxe a leading brand in the photography product market by focusing on quality, branding, customer experience, partnerships, and continuous improvement.

E. Vision and Mission.

The mission of the Kita Lens company in the field of photography may include several aspects, such as:

Capturing Meaningful Moments: Become a partner in telling stories and sweetening important moments in clients' lives through quality photography.

Expanding the Boundaries of Creativity: Encouraging exploration and innovation in photography, whether through technique, style or concept, to produce unique and compelling results.

Building an Emotional Connection: Using photography skills to build an emotional connection between subject and viewer, allowing images to inspire, touch, and move the heart.

Appreciating Diversity: Recognizing and appreciating diversity in subjects, lifestyles, and perspectives, and embracing it through works that show the beauty in that diversity.

Supporting the Photography Community: Play an active role in developing local and global photography communities, sharing knowledge, experience and inspiration with fellow photography lovers.

These missions reflect the company's goal to not only be a provider of photography services, but also an agent of positive change in the world of photography, the community and the lives of clients.

F. SWOT Analysis.

● Strengths:

1. Experienced and talented team of photographers

2. Modern and high-quality equipment

3. Good relationships with suppliers to obtain the latest photography equipment at competitive prices

4. A rich portfolio of various types of projects and photography styles.

● Weaknesses:

1. Dependence on weather for outdoor photo sessions

2. Limited human resources in managing and promoting business

3. Depends on fashion trends and styles which can change quickly in the photography industry.

4. High production cost for equipment and studio maintenance

● Opportunities:

1. Providing photography services for weddings, special events and corporate events

2. Business expansion into the online market by selling digital photography services and related products

3. Collaborate with influencers or celebrities to increase brand visibility

4. Provide photography courses or workshops to increase income and build a reputation as a source of knowledge in the industry

● Threats:

1. Tight competition from other photo studios in the surrounding area

2. Changes in consumer habits related to personal photography with the increasing use of smartphone cameras

3. Technological threats such as software applications that can replace the need to use the services of a professional photographer

G. Business Canvas.

● Fill in the form + payment.

● Food delivery is the client's responsibility.

● Long term food products

● Request an angel photo.

H. Personalia

● Ary Faza Muhammad : President Direction.

● Thoriq Meiza Wijaya : Photographer Product.

● Hidayatullah : Photo Editor.

I. Product and Services.

● Cool 1 (35.000)

- Stil

- File edit 2 photo

- 20 file raw or no edit

- Product editing.

● Cool 2 (50.000)

- File edit 5 photo

- Request a photo angles

- Photo with owner

- 25 file raw or no edit

J. Price List.

- Cool 1: Rp. 35.000

- Cool 2: Rp. 50.000

K. Time Frame

● Pre-production

- Fill in the form + payment.

- Meeting with a client.

- Visual requests.

- Property preparation.

- Delivery of client products.

- Special cooking process for frozen food.

● Production

- Set and light preparation

- Photoshoot (1-2 hours)

- Editing proses (1 hour)

● Post production

Sending Soft files to client (via Link gmail, WhatsApp, and gdrive)

5 W + 1 H

Your sentence on the basis of 5W1H (What, Where, Who, When, Where, Why, How) about your project.

- What is Lensa.Kita?

Lensa.Kita Studio is a company that operates in the field of commercial product photography. We are here with the best and most competent service in the field of photography. To help photograph commercial products with beautiful results.

- Where is the Lensa.Kita Studio located?

Our studio is on Jl. Srengseng Sawah Raya Jagakarsa, City of South Jakarta, Special Capital Region of Jakarta, 12630.

- Who is the founder of Lensa.Kita Studio?

The founders of Lensa.Kita Studio are 3 people, namely : Ary Faza Muhammad, Thoriq Meiza Wijaya, Hidayatullah.

- When was Lensa.Kita Studio Found?

The Lensa.Kita Studio was found by April, 20th 2024

- Why was Lensa.Kita Studio founded?

To help photograph commercial products with beautiful results. Overcoming the local community's difficulties regarding the quality and quantity of commercial product photography services in other places.

- How does Lensa.Kita Studio work?

Clients can contact our studio via the contact person on our social media for photos of client products. such as product photos photos. The client sends the product he wants to photograph to our studio, then our team immediately works on it according to operational hours.

Bab 2 Company Profile

		Designed for:		Designed by:	Date:	Version:
Business Model Canvas		Dr. Zalzulifa M.pd

Key Partners	Key Activities Photo Product Photo Potrait Documentary	Value Propositions		Customer Relations	hCustomer Segments
Jakarta Creative Media State Polytechnic		Offers a lot about photography that you need. Has a fast response to maximize good service to customers with quite friendly prices		Giving membership Engagement increase offer email offering Provide reward programs	People who are looking for modeling photography services, product photography, potrait photography
	Key Resources			Channels
	Photographer Designers and Editors Shooting location			Instagram WhatsApp TikTok Website browser
Cost Structure			Revenue Streams
Location fees Tools Photographer Staff Transport Electricity			Photography services Designer Editor

Bab 3 Storyline

PUBLIPRENEUR BASED LANGUAGE LEARNING (PBLL)

INTRODUCTION TO ENTREPRENEURSHIP EDUCATION

Penulis Naskah : ARY FAZA MUHAMMAD, THORIQ MEIZA WIJAYA, AND HIDAYATULLAH.

Sasaran : Mahasiswa Photography

Durasi : 5 Menit

Format Sajian : Bahan Ajar

Sumber Materi : Power Point By Dr. Zalzulifa, M.pd

Subject : Pengajaran Via Media Sosial

Competencies : Explaining Publicpreneur entrepreneurial approach Based Language

Learning ( PBLL )

Key Indicator : The viewers will understand the the purpose of the discussion of

entrepreneurship education

Skill : Referring to the thematic context, at the end of video recording, the

Viewers will understanding in PBLL learing

Video Content : 1. Literature Review in PBLL

2. Research Steps in PBLL

3. Research Findings in PBLL

4. Closing

Synopsis / Description

The viewers will understand the Strong Potential of Entrepreneurship education

Cut (Slide)	Storyline (Alur Cerita)	Aset Visual (Gambar)	Narasi (Voice Over) dan Musik Ilustrasi	Perkiraan Durasi
1.	Opening Title	Teks : Publipreneur Based language Learning ( PBLL )	Music Instrument	5 second
		Gambar: Page Power Point
2.	Introducing PBLL	Teks: Explaining the background of the internal and external policy	Speaking Text : Internal Policy : Production and Enterprenuership Competency Based. External Policy : The Changing of World basis Economic Factor from (Agriculture-Industry-Information Knowledge).	4 second
		Gambar : Text Power Point
3.	Literature Review	Teks (Instruction): Model Choices Model Review Model Design	Speaking Text : Prewriting (Reading) Drafting (Listening) Revising (Speaking & Writing) Editing (Reading & Listening) Publishing Marketing (Speaking & Writing) Delivering Self-Publisher Prewriting (Think and Plan) Drafting (Get your idea down on paper) Revising (Share and reflect on your first draft) Editing (Find and correct any mistakes have made) Publishing (Share your idea in written form) Marketing (Provide the products to marketing targets) Assessing Needia Formulating goals and objectives Developing materials Designing assessment Organizing course Conceptualizing contents	10 second
		Gambar:
4.	Research Steph	Teks: Infographic Style	Speaking Text: How to Think, How to Create, How to Apply, How to Develop	13 second
		Gambar: Text Power Point
5.	Research Finding	Teks: Based language learing (PBLL)	LEARNING TARGET: Prewriting Drafting Revising Editing Publishin Marketing publishing	15 second
		Gambar: Text power point

6	Closing	Teks: Conclusion, Implication, Recommendations .	Impilkasi Rekomendasi Simpulan
		Gambar: -